A plea to the business community | AspenTimes.com

A plea to the business community

Good fortune shined on the Aspen Historical Society last week when the Ritz-Carlton Club at Aspen Highlands donated $10,000 to help educate people with second homes or fractional units about Aspen’s history.Ritz-Carlton deserves a nod for its generosity. By passing its good fortune on to a community-oriented nonprofit like the Aspen Historical Society, the company made a statement about what it thinks is important about Aspen today.Aspen’s cachet, which allows companies like Ritz-Carlton to cash in, is largely a result of the town’s history. Ritz-Carlton is performing a community service by supporting efforts to share our history with folks who are not quite as easy to reach as full-time residents.The Aspen Historical Society isn’t the only nonprofit deserving of such consideration from Aspen’s corporate sector. Aspen and the Roaring Fork Valley are endowed with scores of such organizations that provide an array of services that enrich our lives. Most of them are not particularly well-endowed and could use support of the kind that the Ritz-Carlton gave to the historical society.YouthZone in Glenwood Springs works with children whose life circumstances are far from ideal, intervening before they end up in serious trouble. Theatre Aspen brings outstanding plays and performers to town every summer. The Aspen Writers Foundation is an important part of many locals’ and visitors’ lives. The Right Door helps drug addicts and alcoholics connect with detox and treatment services. And that’s just to name a few. The list can go on and on.We encourage other companies that have reaped the benefits of all that is Aspen to consider making donations of their own to deserving nonprofits. And for those companies that already give to one of the big boys among Aspen’s nonprofit community, such as the Aspen Music Festival and School, we would encourage them to consider giving additional funds to a different organization.It’s easy to take this place for granted. But the fact is there are a lot of hardworking people who, for a modest, nonprofit income, provide the services, events and activities that make this place what it is. They deserve your support.

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