A little local bling to liven up your ski clothes
December 28, 2007
ASPEN ” After spending more than 100 days in an Aspen Skiing Co. uniform, snowboard pro Olga Loutokhina decided she needed to accessorize her outfit with something cool and feminine.
When she couldn’t find anything on the market, Loutokhina browsed around town, found small trinkets and charms, and attached them to a chain.
The criteria for her on-mountain bling were simple: The items must be durable enough for outdoor action, but feminine and flirty too. In the end, she settled on a hip chain with charms. But not everyone wants to wear a hip chain, so Loutokhina made her accessory multifunctional: It can be a necklace, a ski-pass holder or a key ring. The possibilities are endless.
When Loutokhina started to wear hers at Buttermilk, she received compliments and inquiries from all sorts of people. After more work and research, Loutokhina created “Freestyle Jewelry” for the cool, the feminine, the hippie, the rebellious, the style-conscious and even the hard-core.
Around town and on the mountain I see people with their snowboard bling, which will eventually come in antique silver, gold and burnished copper. I plan to buy charms in all the colors to hang on my silver chain, especially the charms with an environmental message.
With support, input and constructive criticism from friends and locals, Loutokhina’s “girls just wanna have fun” idea naturally expanded into “guys wanna have fun, too.”
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Travis McClain, owner of Radio Boardshop in Aspen, and X Games champion, says it’s the “most stylish way to wear a ski pass. Definitely the new hotness.” The men’s and women’s versions of this funky accessory are available at Radio in Aspen and Local Colors in Snowmass for $40 and $35, respectively. (The men’s version is a little less expensive, since there are no crystals included.)
Inspired by the positive reception, Loutokhina and her business partners will continue to design “responsible” freestyle bling. And Aspen locals, particularly the Buttermilk snowboard pros, will have the bragging rights to a new trend.