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A full slate for Plum

Dear Editor:

Since 2004, Plum TV has been dedicated to bringing the best of the Aspen experience to cable TV and the Internet. We are proud to be local members of the Aspen community. For this season, like all media companies in this transformative, new world, we have been making some changes to our business model and content strategy. We’ve also had to update some broadcasting equipment to the latest technology. We want to thank our viewers, advertisers and fans for supporting Plum during this transition. We couldn’t be more excited about what is in store for Plum TV Aspen.

Here’s what to look for in the coming weeks and months:

– Fresh Tracks. Each morning at 7:30 a.m. during holidays and peak ski season weeks, Plum TV brings you up-to-the-minute weather updates, snow conditions, winter wardrobe suggestions, and terrific skiing and snowboarding video to fire you up for a day on the mountain. And this season, Plum’s signature “top of the mountain” correspondent returns to tell viewers exactly what to expect for the coming day.

– Top Of The Mountain. This all-new mountain lifestyle show brings viewers everything they need to know to experience the best of Aspen. We cover events, local personalities, shopping, ski and winter gear, dining, real estate, the best places to stay, and much more. Plum TV’s longtime on-air personality and professional snowboarder Ramona Bruland hosts, along with Aspen’s own Oliver Sharpe.

– Plum Picks. Our reporters and on-air personalities give residents and visitors their current picks of The Best Things in Aspen, in a useful, list-driven format that works great on TV, on the web, and on mobile devices.

– Distinctive, high-quality, network shows, produced across the national Plum network, on arts and culture, real estate, philanthropy, sports and adventure, and business.

In addition to these exciting programming improvements, Plum is thrilled to announce the grand opening of our permanent TV studio and event space, at the spectacular Residences At Little Nell. This state-of-the-art facility is another exciting sign of Plum’s commitment to hyper-local coverage of Aspen this year, and going forward into the future.

Thanks again for your continued support, and here’s to a spectacular 2010 in Aspen!

Rob Gregory

President, Plum TV Network


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