Gear Guide: Next Big Shoe? All-foam OOFOS footwear |

Gear Guide: Next Big Shoe? All-foam OOFOS footwear

by Stephen Regenold

Once there were Crocs. Birkenstock had its day in the sun. KEEN, Chaco, Teva, and Vibram FiveFingers all come to mind when thinking back over the past few years of footwear crazes.

Steve Gallo thinks OOFOS could be next. As president of the brand, he has a bias. But after working in footwear for 25 years, most recently as a GM at adidas, Gallo is bullish as the brand gains awareness and some key cultural trends align.

Nine years ago, OOFOS launched with a new kind of all-foam sandal made for the outdoors and beyond. The brand is doubling down to try and become an “it” shoe of the year.

I sat with Gallo for a few quick questions on the Massachusetts-based brand and its 2020 plans for growth.

What makes OOFOS unique?

The sandals are all foam, and it’s a proprietary formula that we have a long-term license on, called OOfoam. We guard what the foam is made of, kind of like the Coke formula (laughing).

Read the full interview at

Stephen Regenold writes about outdoors gear at