The past six weekends saw the new après-ski pop-up on Aspen Mountain christened as Snow Beach in collaboration with lifestyle brand ASPENX and fine art photographer Gray Malin. Envisioned as an immersive experience by Malin, best known for his ethereal travel photography, often shot via helicopter from above, the springtime activation appealed to visitors from far and wide. Jesse Bongiovi with Hampton Water Rosé came in from New York to toast with a group of guests one weekend. A couple named Randy and Grace flew in from Palm Beach, Florida, in mid-March and got engaged atop Aspen Mountain at Snow Beach. Artist Gray Malin spent a weekend with co-workers, friends and family with a couple of cabanas. Local Tracy Eggleston celebrated her birthday with a fun crew on a Friday at the Beach. The teams who built the furniture, Boucher Brothers of Miami, and Ledge Lounger of Texas also visited, taking in the sites and seeing the project come to life. Guest DJs included California Chaney and Timo Weiland, while local talent ranged from DJ Dylan to Naka G to Ryan Golbus to Wiggz and more.

Don’t put away the sunscreen just yet. While closing day was planned for March 27, Snow Beach will reopen for a locals’ weekend from Friday, April 15, to Sunday, April 17. No cover, no reservations – just first come, first served with à la carte orders available for drinks and views for days.