Mountain Mayhem: AltsGiving
In the spirit of giving, Alt/Aspen, a new co-working startup and luxury ski locker room, hosted an open house Friday, Nov. 15. As a play on their name and the upcoming holiday, the after-work reception was dubbed AltsGiving and served as a gathering for the community to tour the newly renovated space at a fundraiser for Mountain Rescue Aspen.
I first caught wind of this new business over the Food & Wine Classic in June when CBS News travel editor Peter Greenberg recorded his “Travel Today” podcast there. I’d also seen the signage and construction, but didn’t anticipate the impressive outcome until arriving at the party last Friday.
Commanding the majority of the second floor of the 520 E. Cooper Ave. building, the bright and spacious environs feature private offices and conference rooms toward the back and sleek ski locker room facing the street.
For the AltsGiving event, owner Wit Solberg greeted guests who enjoyed hors d’oeuvres from Topper’s Catering; drinks poured by one of Aspen’s top bartenders, Alex Guevara; and bite-sized, boozy cupcakes from Aspen Cupcake. DJ Stanton provided the beats and Maggie Silvers captured mementos with her photo booth.
A $5 donation was requested as admission, though most added more to the collection jar. Incentive was to support the worthy cause, as well as a chance to win from a tall stack of prizes, including restaurant gift cards, ski and snowboarding gear, a bountiful gift basket from Tall Fello Limoncello, a yearlong lease on a luxe ski locker and more.
Cheers to this new business and the inclusive nature of starting an early Thanksgiving tradition!