From the Vault: Fashion Forward
“Ski fashions are tighter and brighter,” announced The Aspen Times on Nov. 21, 1957. “Tighter and brighter will be the ski fashion cry this winter. In preparing for its first annual fashion showing of current ski garb, the Aspen Ski Club discovered that pants will be trimmer, courtesy of the elasticized process which is now an industry-wide innovation, and that designs for pants, parkas and sweaters feature more colors than ever. Elasticized ski pants are now being turned out in stripes and vivid solid colors. Traditional blacks and blues and dark grays may be moved, forever, off the slopes this season. All of the Ski Club’s research into upcoming fashions will be unveiled at their showing of the latest garb tomorrow night, November 22, when local shops model their ‘finds’ for the winter. Exhibits will be sponsored by Aspen Sports, Mountain Shop, Country Store, Alpine Jeweler, Wonder Shop and Terese David. The winter’s second Club party will feature music by Freddie ‘Schnicklefritz’ Fisher’s Dixieland group. It’s slated for the Red Onion from 9 PM until closing.” The photo above shows Sally Vroom modeling a ski outfit in the 1950s. She is standing in a snowbank outside of Elli’s Ski Shop.
This photo and more can be found in the Aspen Historical Society archives at aspenhistory.org.