Gear Guide: Ford wants a truck emoji |

Gear Guide: Ford wants a truck emoji

Stephen Regenold
The Gear Junkie

There are more than 3,000 approved emoji icons, but somehow the almighty pickup truck has been overlooked.

Don’t worry, Ford aims to fix this, and in the most American way. The new emoji will, of course, look very much like a Ford.

Ford has been working behind the scenes with an ad agency for more than two years to make sure that a truck emoji happen.

The proposed design is an extended-cab pickup that looks like a cross between an F-150 and Ranger. Of course, it’s Ford Blue.

People regularly submit new emojis for consideration, but they must meet some basic criteria for selection.

For more on this product, visit Stephen Regenold is the founder and writes about outdoors gear for Gear Junkie.

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