Gear Guide: Ford wants a truck emoji
The Gear Junkie
There are more than 3,000 approved emoji icons, but somehow the almighty pickup truck has been overlooked.
Don’t worry, Ford aims to fix this, and in the most American way. The new emoji will, of course, look very much like a Ford.
Ford has been working behind the scenes with an ad agency for more than two years to make sure that a truck emoji happen.
The proposed design is an extended-cab pickup that looks like a cross between an F-150 and Ranger. Of course, it’s Ford Blue.
People regularly submit new emojis for consideration, but they must meet some basic criteria for selection.
For more on this product, visit https://gearjunkie.com/. Stephen Regenold is the founder and writes about outdoors gear for Gear Junkie.
This week in Aspen history
“Without any exception the worst snow storm known since the advent of the railroad west of Leadville has been raging over the crest of the continental divide since last Thursday,” asserted the Aspen Tribune on January 31, 1899.
