Aspen Times Weekly: Good Goo
Working with outdoors athletes and its in-house chefs, Clif Bar & Company developed a new kind of energy food advertised as the “next generation of sports nutrition.”
Lab-developed supplements are not included. Instead, you get tomato puree. You get ingredients like olive oil, beets, yeast flakes, and potatoes.
The flavors are a vast departure, including a pizza offering, sweet potato, and a banana-beet-with-ginger concoction.
They come in pouches used by baby-food companies. Screw off the cap and squeeze, then wait for the all-organic goo to hit your tongue.
It sounds strange, but Clif is onto something — in a category ruled by sweet tastes a salty, pizza and potatoes angle has a niche.
I tested out the whole line this week. The Pizza Margherita flavor is a puree with ingredients like quinoa, garlic powder, oregano, and sunflower seed butter. It offers 160 calories in a 4-ounce pouch.
Pizza goo tastes like a strong, slightly spiced tomato paste. Its texture is more like marinara sauce than yogurt, and it has a distinct nutty finish.
The Banana Beet With Ginger might sound disgusting. But its flavor is overwhelmingly banana, and it has a feel in the mouth much like a smoothie. A hint of beet in the background adds a savory zing.
Banana Mango With Coconut was good, and it tastes just as the name portends — sweet and tropical but not overpowering.
The sweet potato product was not as palatable. I grabbed a glass of water immediately after eating the orange goo. It was at first very salty, then the flavor shifted hard to an overwhelming tangy yam taste.
Clif has created a possibly polarizing new product type with the line. I love that the company is pushing boundaries (and taste buds) in its quest toward a perfect eat-outdoors food. Try them if you crave salt, veggies, and “real food” in a convenient, pre-made package while on the trail.
Stephen Regenold writes about outdoors gear at http://www.gearjunkie.com.
Support Local Journalism
Support Local Journalism
Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Each donation will be used exclusively for the development and creation of increased news coverage.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
Perhaps it’s because we are in the abbreviated days of winter and I instinctively know that the sun is shining down-under. But every January I go through a nostalgic period where Australian wine dominates my mind.