Gear Guide: Askov Finlayson ‘Climate Positive’ Parka
The Gear Junkie
Eric Dayton set out a year ago to build a new kind of winter coat. In the process, he rebooted a company founded nearly a decade ago.
Minneapolis-based Askov Finlayson launched in 2011 as a retail store. It soon developed its own products with a hybrid theme of quality design made for the outdoors, as well as clothing and accessories for active city life.
But Dayton, a lifelong winter-lover and friend of explorer Will Steger, wanted to focus the brand and build something new. He saw a hole in the marketplace for a parka that was warm, good-looking, and functional for city life and the outdoors.
The Winter Parka is indeed different from anything on the market. Its influence is “the North,” as Dayton calls his home state of Minnesota and the Upper Midwest lands adjacent to the Great Lakes and Canada. As the parka was coming to life, he hired a veteran outerwear designer, John Ly, and went to Ely, Minnesota, at the edge of BWCA to meet with Steger.
Click here to read the full review of the Askov Finlayson ‘Climate Positive’ Parka.
Stephen Regenold writes about outdoors gear at http://www.gearjunkie.com.