Alpine Aesthetic: Ranch ready-to-wear | AspenTimes.com
YOUR AD HERE »

Alpine Aesthetic: Ranch ready-to-wear

Say howdy to a herd of new Western boutiques this winter in Aspen.

Katie Shapiro
Alpine Aesthetic
Kemo Sabe has remained the hotspot for hospitality while you shop; there’s an always-happening full bar on the second floor and is beloved for its range of cowboy boots, embellished bags, cozy outerwear and custom hats with a treasure trove of vintage and fine jewelry.
Courtesy Kemo Sabe

Whoa, Kemo Sabe, there’s a crop of new cowboys in town.

Amid the standard seasonal retail shuffle in the downtown core, three Western wear outfitters have headed to the mountains this winter. Although the longtime, locally owned Kemo Sabe has remained the hotspot for hospitality while you shop (there’s an always-happening full bar on the second floor) and is beloved for its range of cowboy boots, embellished bags, cozy outerwear and custom hats with a treasure trove of vintage and fine jewelry — Maverick’s, Miron Crosby and Tecovas have opened outposts in Aspen, each offering a fresh spin on Western wardrobes.

And don’t blame it on the swell of Texans now living or playing in Aspen. Over the past decade, the trend of Western wear itself has gone in and out of fashion — but according to a report earlier this year in The Wall Street Journal, MR PORTER style director Olie Arnold, said there’s “a recent resurgence in Western style” with cowboy boots increasingly stomping along big city streets.



“We’ve always believed that Western wear is a way of life that has never gone out of style. We love that more and more people are adding it to their wardrobes these days — it’s quite functional,” shared Kemo Sabe owner and president Wendy Kunkle. “You don’t have to (be) Western to wear our product, you just need to have confidence. We are more than just a store, though — Kemo Sabe is an experience!”

Tecovas, the Austin, Texas-based company, counts metropolises like Manhattan and Chicago among its largest markets and year-to-date, has experienced more than 50% sales growth; By the end of 2021, they’ll have 20 stores in 11 states.




Tecovas celebrates its official grand opening in Aspen this weekend (Dec. 17 & 18) with live music, cocktails, boot shines and custom branding by artist Jason Palmeri.
Courtesy Tecovas

“Cowboy boots and Western wear have been staples of the American wardrobe since the 1940s, and Tecovas was conceived with that authenticity in mind, no matter where high fashion was trending,” Tecovas founder and CEO, Paul Hedrick, told me. “That said, it has been great to see that mentality become mainstream. Our retail expansion has been years in the making, and Aspen was always high on my list — trend or no trend.”

The Tecovas Aspen location arrived on E. Cooper Ave. in late summer, but relocated to the other walking mall for winter with a grand opening celebration this weekend (Dec. 17 and 18 from 11 a.m – 2 p.m) featuring live music by Megan Burtt, cocktails and complimentary boot shines. Artist Jason Palmeri will also be on hand (10 a.m. – 6 p.m.) for personal branding, with a full menu of designs to have burned onto your boots, belt, wallet or bag.

Maverick’s, the Santa Fe Plaza institution, recently took over the space formerly occupied by Angels & Outlaws — a similar cowboy chic boutique that decided to close up shop after facing staffing shortages during a challenging year in business during the pandemic. Known for an eclectic mix of clothing made from natural hides and fabrics, plus a large selection of one-of-a-kind couture and casual pieces, Maverick’s also has an extensive collection of intricate cowboy boots and rare Native American jewelry.

An array of vintage Native American jewelry available at Maverick’s.
Courtesy Maverick's

Miron Crosby, a bespoke cowboy boot brand launched in 2017 by sisters Lizzie Means Duplantis and Sarah Means, strategically chose Aspen for its second permanent studio (its flagship store is in the tony Highland Park Village shopping district in Dallas, Texas).

“Aspen embodies so much of what Miron Crosby stands for,” noted Duplantis. “From its Western sensibilities to its luxury high fashion and art offerings, Aspen appeals to a melting pot of wonderful people from all over the world, with the locals being the best part.”

Miron Crosby transformed its Aspen studio, which was previously occupied by Chequers (now located at 602 E. Hyman Ave.) and plans to honor the decades-in business fixture by naming a women’s boot style after owner Becky Dumeresque.
Courtesy Miron Crosby

Named as a combination honor for their great- grandfather and a pasture on the family’s West Texas cattle ranch (as well as one of the sisters’ favorite streets in SoHo), Miron Crosby has been seen on celebrities including Gigi Hadid, Kacey Musgraves and Gwyneth Paltrow. Each pair of boots is handmade in the 160-year-old Rios of Mercedes factory in Mercedes, Texas, using century-old techniques and the highest quality leathers; custom boot options are also available.

“We have always felt that cowboy boots should be a mainstay in everyone’s closet, so our intention with Miron Crosby is to offer a cowboy boot that appeals to every customer, including one that is totally unfamiliar with the silhouette,” explained Means. “We focus heavily on high fashion and current trends when we design our collection with the intent to broaden our authentic Western offerings for fashion customers. Western is not a fleeting trend.”

Miron Crosby boots are handmade in the 160-year-old Rios of Mercedes factory in Mercedes, Texas.
Courtesy Miron Crosby

This weekend, Miron Crosby will host a special MARKET pop-up that goes beyond boots (Dec. 17 and 18 from 11 a.m. – 7 p.m.) featuring the store’s signature “Ranch Water” cocktails, curated looks, ready-to-wear, handbags, jewelry and more. The contemporary-chic studio, previously occupied by Chequers (now located at 602 E. Hyman Ave.) has plans to honor the decades-in-business fixture by naming a women’s boot style after owner Becky Dumeresque. Miron Crosby will also debut exclusive-to-Aspen styles including a tall version of the Kirstin boot (crème with powder blue stitching and a structural yellow daffodil on the side) along with the Margretta boot in a midi style (renamed Rush) in all-over black with gunmetal stars and moons.

Kunkle warmly added: “We welcome all of these new stores to town! We’ve been doing Western now for 31 years — I guess it’s taken some people a hot minute to understand the appeal.”

SHOP

Kemo Sabe

217 S. Galena St.

970-925-7878

kemosabe.com | @kemosabe1990

Maverick’s

402 S. Galena St.

970-901-0929

santafemavericks.com | @mavericksofsantafe

Miron Crosby

520 E. Cooper Ave.

970-452-9611

mironcrosby.com | @mironcrosby

Tecovas

410 E. Hyman Ave.

970-233-2372

tecovas.com | @tecovas

Aspen Times Weekly


See more

Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.