Gear Junkie: A $6,000 Walmart mountain bike? | AspenTimes.com
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Gear Junkie: A $6,000 Walmart mountain bike?

Stephen Regenold
The Gear Junkie

It’s the middle of the summer. I’m in GearJunkie’s Minneapolis office, a small blade in hand, ready to unbox a bike. A group of employees gathers around, pecking in to see the “Walmart bike” that’s arrived with measurable anticipation.

Reports of a top-end race build with a $6,000 price tag cast a cognitive dissonance across the office. Why was one of the world’s most budget-driven companies focusing on the upper echelon of the bike world?

Viathon was created to shift consumers’ thinking. That’s according to brand manager Zach Spinhirne-Martin, who wrote a white paper and a business case in 2017 to bring Viathon to life.



“I pitched the idea to my management as a way to more quickly enter the market and change our perception,” he said.

The Viathon M.1, a carbon hardtail with 29-inch wheels, chatters over roots then sluices through a berm. The terrain varies from flowy cross-country trail to downhill-inspired gravity tracks. I ride over ladder bridges and into dense trees.




Read the full review of the Viathon M.1. at gearjunkie.com

Aspen Times Weekly

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“Without any exception the worst snow storm known since the advent of the railroad west of Leadville has been raging over the crest of the continental divide since last Thursday,” asserted the Aspen Tribune on January 31, 1899.



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