Sounds Easy: two decades of entertaining Carbondale | AspenTimes.com

Sounds Easy: two decades of entertaining Carbondale

Jennifer DavorenAspen Times Staff Writer

Sounds Easy, but managing a successful business over two decades is no simple feat.Carbondale resident Staci Dickerson, owner of Sounds Easy Video & CD Exchange, has done it. Her store, once a tiny shop on Carbondale’s Main Street, has grown in the past 20 years into Carbondale’s premiere movie outlet, boasting over 7,000 titles.In 1983, Dickerson and her former partner, Patty Nightingale, set up shop on Main Street with 500 square feet of space, a few hundred videotapes and 10 VCRs. The store quickly became popular among Carbondale residents, leading the pair to expand into the Sopris Shopping Center a year later.”At the time, video rental was a relatively new industry,” Dickerson recalled. “We offered pricing that was very competitive at the time for video rental, making it easier for people to have access to movies.”One of my customers today reminded me that, 20 years ago, we didn’t even have cable here,” Dickerson continued. “So [the store] was an instant success. It really brought movies into the house at affordable prices. It was a perfect way for families and everybody to just enjoy movies at home.”Dickerson and Nightingale parted ways in 1985, leaving Dickerson to manage the store alone. She saw Sounds Easy through some rough times, including the addition of a Blockbuster Video in Glenwood Springs.Carbondale residents helped the store through this period, too.”There were a lot of lean times that I was able to endure” due to faithful customers, Dickerson said.”It’s a really supportive community.”Dickerson hopes to return the favor this Friday, when Sounds Easy will host a party outside the store, located in the Sopris Shopping Center, from 4 to 8 p.m. The party will feature free food, drinks and dessert – a Sounds Easy birthday cake – as well as door prizes. Lucky customers can pick up free movies, free movie rentals, T-shirts, balloons and refrigerator magnets.Grand prizes include a new DVD player and 100 free movie rentals.”It’s just my way of saying thank you to the community for supporting my business and being a part of that for the last 20 years,” Dickerson said.But the best gift of all – at least for DVD delinquents – will come when Dickerson grants “amnesty” to those customers with late fees on movie rentals. Customers who report their late fees by Friday will have the option of donating all or most of those charges to KDNK public radio, Dickerson’s favorite nonprofit organization.”It’s been really successful,” Dickerson said. “As of today, we’ve probably raised over $700 for KDNK.”[Jennifer Davoren’s e-mail address is jenniferd@aspentimes.com]

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