Town of Snowmass launches 2017 community survey
July 19, 2017
Want to tell your local government what you truly think of it?
The town of Snowmass Village on July 12 launched its 2017 community survey and is soliciting feedback from as many residents, employees and visitors as possible.
"Everyone might think this is a simple process," Snowmass Mayor Markey Butler said at a Town Council meeting on June 19. "It is not a simple process."
The Town Council and staff combed through draft one of the proposed survey at the June 19 meeting and once more briefly at a July 3 meeting.
At the June meeting, council and staff indicated a mutual desire to keep the survey as short as possible.
The survey proposed at that meeting featured 53-questions; the final version out now poses 38.
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The town of Snowmass contracted the consulting firm ETC Institute, which specializes in market research, to help distribute the community survey. The projected $15,000 cost of the survey is accounted for in the town's 2017 budget, said Travis Elliot, assistant to the town manager.
Snowmass is promoting the survey — which inquires on issues from satisfaction with town services and quality of life to workforce housing and composting — through online, newspaper, television and radio ads as well as its social media platforms.
The town also is sending out the 2017 questionnaire via its newsletter mailing list, which included 4,587 email addresses as of July 3, Travis told the council at the meeting.
In order for the survey results to serve as a "statistically significant and valid report," the ETC Institute guarantees it will reach a minimum of 600 responses, according to Elliot.
"I think it's good to go," Butler said to staff July 3. She and the council commended town staff for their time and energy spent conducting the survey and incorporating peoples' feedback.
Snowmass town staff estimate the 2017 survey will take about 10 minutes, and unlike its 2015 iteration, respondents may save their progress and complete the survey in more than one sitting.
In the past 10 years, the town of Snowmass has solicited feedback from the community via a public survey on three occasions: 2007, 2013 and 2015.
More recently, the town's goal is to distribute the survey biennially, Elliot said.
Participants who complete the survey prior to July 31 will be entered into a town prize drawing that will include VIP tickets to the Jazz Aspen Snowmass Labor Day experience, a one-year membership to the Snowmass Village Recreation Center and $100 gift cards to local businesses.
The Town also will provide a paper copy of the survey to anyone who would like one. To request a print version, contact Elliott at firstname.lastname@example.org or 970-922-2275.
Snowmass town staff plan to reveal the survey's findings before the council at a meeting Sept. 5.
For more information, to view past survey results or complete the 2017 version, visit tosv.com/survey.
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