Report: Winter lodging business up
May 18, 2011
DENVER – The lodging business at destination mountain resorts in the West was up, according to recent data released by the Denver-based Mountain Travel Research Program, or MTRiP.
Overall occupancy last winter finished up 5.7 percent, compared to winter of 2009-10, and average lodging rates were up 1.5 percent. April numbers, however, were down 2.5 percent compared to the same month a year ago.
“These increases were supported by slow but steady improvements in the overall economy with an appreciative nod to Mother Nature, who certainly did her part in most regions,” said Ralf Garrison, director of MTRiP, in a press release. The lodging results are consistent with skier numbers released by the National Ski Areas Association, he noted. The association recently reported 60.1 million skier visits last season, close behind the record of 60.5 million visits in 2007-08.
The MTRiP report also offered data on the upcoming summer season. Bookings for May are currently up 8.8 percent and occupancy over the next six months is up 6.6 percent, based on reservations that have been made thus far.
MTRiP data is derived from a sample of 265 property management companies in 15 mountain destinations in Colorado, Utah, California and Oregon, including Aspen/Snowmass.