Meet Your Merchant: Good Life Kennel
June 2, 2011
Good Life Kennel offers quality dog boarding, doggie day care, training and grooming services to the Roaring Fork Valley. We love dogs and are here to care for your pets when you can’t. Our facility is clean and spacious and our staff is compassionate, experienced and reliable.
I am a Certified Dog Trainer and Pet Tech CPR and First Aid instructor. I understand dog behavior and will help you use the latest positive reinforcement techniques to motivate and reinforce good behavior in your dog.
Building a business in a down economy can be compared to good dog training. It’s so important to stay positive, set realistic goals, do your homework and stick to your program.
In 2009, I found myself unemployed. The job market was the worst I had seen in my fifteen years in the valley, yet I didn’t want to settle for a job that I didn’t enjoy. It was then that I decided to pursue my lifelong passion of dog training.
In early 2010, I began a 9-month dog training certification program with the Animal Behavior College and I completed an intensive Pet Tech Instructor certification course in Dayton, Ohio.
My business started small. I offered private in-home dog training and the occasional Pet CPR and First Aid class, when I could find the classroom space. Later I expanded my services to include group puppy classes at High Tails Dog and Cat Outfitters in Glenwood Springs.
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One year later, I am so excited to operate the largest indoor-outdoor kennel in the Roaring Fork Valley. We offer a full range of pet care services to the public. I can attribute my business growth to the goals I set for myself when I decided I didn’t want to work for someone else. Starting a new business is risky, but there is no time like the present.
In the pet care business, it’s very important to have staff that love dogs, have a ton of patience and who are extremely reliable. I am extremely lucky to have found great staff who fit that bill.
A marketing strategy is key for any business. I have budgeted for both print and online advertising. I plan to network with locals through social media marketing and through our new website, http://www.goodlifekennel.com. I am a member of the Carbondale Chamber and also network once a month with the Valley Divas.
Most importantly, customer satisfaction is our primary plan for growth. Good Life Kennel offers a quality product and excellent customer service. Word of mouth is very powerful in our valley and I’m confident it will help grow our business.
People love their dogs – and you don’t have to twist their arm to get them talking about them. The Good Life Kennel offers a much-needed service to the pet owning public in our valley. Personally, I feel blessed to own my own business and to work with dogs every day.