Can global warming share stage with a Flying Tomato?
January 22, 2007
Aspen, CO ColoradoASPEN A coalition of Aspen environmentalists hopes the X Games buzz isn’t about just talented athletes, great music and wild parties. It wants to get blood boiling about global warming.The Aspen Skiing Co., city of Aspen and an environmental group called MaroonCorps are teaming with the X Games to inspire those in attendance to learn about global warming. They hope several thousand people will be inspired enough to call the White House and leave a message for President Bush to take action on climate change.The coalition also is trying to enlist some athletes to wear a green “savesnow” armband while competing and giving interviews, according to Auden Schendler, Skico’s director of environmental affairs. The hope is the armbands will generate curiosity among adoring fans. MaroonCorps troops will distribute 500 of the green armbands and plain green fabric swatches to add mystery and intrigue to the movement.MaroonCorps began about one year ago to get people in their 20s and 30s involved in environmental issues in the Roaring Fork Valley.The coalition hopes to reach more than the tens of thousands of people attending the events at Buttermilk from Jan. 25-28, however. “The goal is to reach 70 million,” Schendler said. He believes that’s the worldwide TV audience for the event.In addition to the armbands, the coalition will pass out “climate action cards” that give a number for the White House to leave messages for the president. Schendler said coalition organizers figure nearly everyone at the games will have a cell phone; they hope spectators will dial the White House during downtime.”Please pass this card on. We’re starting a revolution here,” the cards read.The savesnow campaign will hammer the point that 19 of the hottest 20 years on record have occurred since 1980. “Skiing and snowboarding are already suffering in Europe and on the East Coast, and could be gone in the U.S. by 2100,” according to literature for the campaign. “We need to demand that our elected officials take action.”The campaign steers people who want to learn more about global warming to http://www.savesnow.org.Scott Condon’s e-mail address is firstname.lastname@example.org