Attendees at the meeting called it "passionate," "lively," "contentious" and even "an ambush."
For sure, Kennedy was lambasted. But as the dust settled and Colorado's tourism boosters realized the state's new triangle logo and long-term branding effort would not replace the wildly successful "Come to Life" tourism campaign, Kennedy's meeting with the Colorado Association of Destination Marketing Organizations — which kicked off the Governor's Tourism Conference in Telluride — was brushed off as a "miscommunication."
"Yeah, it was a lively conversation until they realized they had come into the meeting with a big misperception," said Kennedy, the former Pepsi marketing whiz who founded the Noodles & Co. restaurant chain before Gov. John Hickenlooper tapped him last year to lead a new branding effort for Colorado.
"We all went in there believing there would be something forced on tourism that could disrupt the momentum that has been built in the last two years with both this campaign and more than 50 years of marketing promotion," said John McMahon, president of the Breckenridge Resort Chamber.
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