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July 23, 2013
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Whole Foods raising funds for Colorado River Project

Whole Foods Market Roaring Fork will donate 5 percent of its net sales Thursday to a project the Nature Conservancy organized to benefit the Colorado River.

The grocer and environmental organization are teaming up to educate people in the West about the issues facing the iconic river and action they can take to benefit it.

A total of 27 Whole Foods stores in Colorado, Utah and New Mexico will use proceeds from Community Giving Day on Thursday to benefit the Nature Conservancy’s Colorado River Day. In addition, the 27 stores are selling customized Colorado River water bottles throughout July to raise funds for the Colorado River project. The stores also have in-store art installations that display the top five things you can do to save the Colorado River. The tips are to shorten your shower by two minutes per day and save as much as 150 gallons of water per month; turn off water while brushing your teeth and save 150 gallons per month; run the clothes washer and dishwasher only when they are full and save as much as 200 gallons of water per month; fix leaky faucets and toilets; water outdoor plants in early morning or evening to reduce evaporation and save as much as 150 gallons of water per month.

The Colorado River runs through seven states, nourishes nearly 4 million acres of farmland and supplies drinking water for 36 million people. The demand threatens to overtake supply. The organization American Rivers ranked the Colorado as the most endangered river in the U.S. in 2013.

For more information on ways to help the Colorado River Project, visit

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The Aspen Times Updated Jul 24, 2013 09:20AM Published Jul 23, 2013 09:20PM Copyright 2013 The Aspen Times. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.