Colorado Ski Country USA announced Monday that its 21 member resorts reported an increase in skier and snowboarder visits in January and February.
Skier visits at the resorts were up by 8.6 percent during that period compared with the same period in 2013, the trade group said. In Aspen/Snowmass, skier visits were up 4 percent for January and February, according to Aspen Skiing Co. numbers. Skico spokesman Jeff Hanle said that for the entire season, area skier visits are up between 8 and 9 percent.
“The state as a whole has better snow, and we have better snow,” Hanle said. “It’s been a strong season, both for destination visitors and pass use. We’re fortunate that we’re still not crowded, but there has definitely been more people out there using their passes.”
Hanle said he’s also seen more families, who visited Aspen during the holidays, return for a second round in March.
“Following a strong start to the season, momentum carried through the first of the year as skiers and riders took advantage of our snowy conditions here in Colorado,” said Melanie Mills, president and CEO of Colorado Ski Country USA, in a prepared statement. “In January and February, encouraged by consistent and widespread snowstorms, visitors took to the resorts and popular ski weekends during second period, such as Martin Luther King and Presidents Day, were bustling with guests.”
Also, for the 2013-14 season to date, defined as opening day through Feb. 28, visitation at Colorado Ski Country resorts increased by 13 percent compared to the same time last season.
“Several factors contributed to the season-to-date bump including incredible conditions, consistent snowfall, enjoyable winter temperatures and positive economic news,” said Mills. “Also, an Olympic year always tends to generate excitement around skiing and snowboarding, Colorado’s signature sports.”
A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort.