Aspen Historical Society
Special to the Sun
Snowmass Village, CO, Colorado

Back to: News
March 5, 2013
Follow News

Marketing changes, then and now

SNOWMASS VILLAGE - The year 1986 saw many staff changes for the Snowmass Resort Association, which later evolved into Snowmass Tourism. In July, Keefer Welch, executive vice president/general manager for 31⁄2 years, resigned after a disagreement about the amount of money budgeted for summer marketing, according to The Aspen Times. Later that same year, Carolyn Bishop resigned as director of public relations after budget cuts required SRA to let go of a staff person, making room for her assistant, Terri Hart, to move into her position. Soon after, Carolyn's husband, Llyoyd Bishop, was let go as the SRA consolidated job duties and took a new marketing direction. The Bishops then started their own marketing agency; their first client was, ironically, the SRA. Pictured are Carolyn Bishop and Terri Hart.

Editor's note: This page is a partnership between the Snowmass Sun and the Aspen Historical Society with two primary goals in mind: to improve the knowledge of Snowmass history in the region and to collect historic photographs of the Snowmass region for the society. If you have pieces of history to donate, please send them to archives@aspenhistory.org or call 970-925-3721.


Explore Related Articles

The Aspen Times Updated Mar 5, 2013 05:51PM Published Mar 5, 2013 05:49PM Copyright 2013 The Aspen Times. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.