Jill Beathard

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December 24, 2012
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Local hotels looking at strong weekend

SNOWMASS VILLAGE - Recent numbers reported by Snowmass hotels show that they will be more than 80 percent full the weekend of Dec. 28-30.

According to Bill Tomcich, president of reservations agency Stay Aspen Snowmass, Dec. 29, the Saturday before New Year's, is the peak night for bookings in both Aspen and Snowmass. Last year Snowmass hotels were just over 70 percent full that same weekend.

"Snowmass is pacing strongly ahead for those peak nights," Tomcich said.

And the numbers don't taper off right away either. The following weekend is also strong, Tomcich said.

"It's been quiet," he said. "You're going to see the coin flip the day after Christmas."

Recent snowfall has been helpful to area lodges, too. Tomcich said the week of Dec. 19, when a snowstorm dropped 12 inches on the Snowmass ski area and several at the other Aspen Skiing Co. mountains as well, was the busiest his agency has had in two years.

Susan Hamley, director of Snowmass Tourism, said December isn't a big month for Snowmass typically.

"It really starts around the holidays," she said.

She said that as of recent bookings reports, the Village is No. 1 compared to other resorts in its competitive set for the months of January and February.

Hamley said the snow is improving people's outlook for the winter.

"There's, like, a different vibe in the air," she said.


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The Aspen Times Updated Dec 24, 2012 04:34PM Published Dec 24, 2012 04:31PM Copyright 2012 The Aspen Times. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.