Jill Beathard

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November 20, 2012
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Summer lodging strong in Aspen/Snowmass

Although Snowmass' overall occupancy was down from May to October, hotels that were open in town enjoyed a good summer season after all, according to Bill Tomcich, president of reservations agency Stay Aspen Snowmass.

Occupancy was down 14 percent from the same six-month period last year, but that had a lot to do with a quarter of rooms in the town being unavailable while the Westin and Wildwood were being remodeled.

"This means that most of the remaining Snowmass properties actually experienced a really good summer, as well," Tomcich said.

Snowmass lodges were 10.5 percent less full in October than they were in the same month last year, although they charged 32.2 percent more per day on average. Average daily rate for May to October finished 14.3 percent higher.

Occupancy from May to October in Aspen improved by 7.8 percent. Tomcich said it was also the best summer occupancy data reported since the Mountain Travel Research Program started tracking it in 2006.

Winter bookings down

Data collected by the Mountain Research Travel Program indicates that on-the-books occupancy is down 3.9 percent for the upcoming winter season across the western resort industry.

Tomcich said booking pace for Aspen and Snowmass were also down in October.

"I can certainly say that we experienced this same trend here at Stay Aspen Snowmass," Tomcich said. "The weeks of Hurricane Sandy and the presidential election were especially grim around here."

However, he said bookings picked up the week of Nov. 16 with the fresh snowfall.


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The Aspen Times Updated Nov 20, 2012 04:59PM Published Nov 20, 2012 04:58PM Copyright 2012 The Aspen Times. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.