SNOWMASS VILLAGE - The Snowmass Rodeo will conclude its most successful season ever Aug. 15 with a special event, "Tough Enough To Wear Pink," to honor breast cancer survivors and to raise funds for Susan G. Komen for the Cure of Aspen. Hundreds of "Tough Enough To Wear Pink" rodeos, and other extreme sports events, have been held throughout the country since 2004, raising millions of dollars to fight breast cancer. This is the third such event for the Snowmass Rodeo.
Last week's rodeo on Aug. 8 broke all previous attendance records with almost 1,800 spectators.
"The Snowmass Rodeo continues to grow in popularity and attendance summer after summer," said Diane Teague, executive director of Snowmass Western Heritage Association, which produces the rodeo. "Good weather on Wednesday nights certainly helps. But we also know from our survey of spectators that the rodeo is a must-see on their lists of vacation activities."
This week, for the final rodeo of the 10-event summer series, local breast cancer survivors and their friends and families are invited to attend at special prices. Survivors receive free rodeo tickets (usually $20) and free barbecue sandwich dinners (usually $9) provided by Hickory House. Friends and family members attending with survivors pay only $12 for the rodeo and $6 for the barbecue. As always, children 10 and under are admitted free.
Snowmass Rodeo will donate 10 percent of the night's ticket sales to Susan G. Komen of Aspen.
In addition to the rodeo events, Wednesday's rodeo will feature a freestyle reining performance by international reining champion, Aaron Ralston, of Silt. Ralston has garnered numerous awards and championship buckles including being selected to be part of the four-man reining team that represented the U.S. at the 2006 World Equestrian Games in Aachen, Germany, where the team won gold and Ralston won an individual bronze. Ralston has performed numerous times at the National Western Stock Show in Denver, placing first twice.
Rodeo staff, board members and volunteers along with competing cowboys and cowgirls will be wearing pink. Spectators are invited to wear pink as well to show their support.
In addition to the usual series' buckles that are presented to the top performer in each rodeo event over the course of the season, winners of tonight's events will also receive prizes.
"Pink isn't normally a color associated with rodeo sports," Teague said. "We're proud to join hundreds of other rodeos to show we are tough enough to wear pink, and support the fight against breast cancer."
"We're thrilled to have this support from Snowmass Rodeo, particularly as it comes right before our major fundraising event of the year, Ride for the Cure, scheduled for the following Saturday, Aug. 18," said Logan Hood, director of the Aspen Affiliate of Susan G. Komen for the Cure.
For information on the ride, call 970-920-0250 or go to www.komenaspen.org. For information on the Snowmass Rodeo and to purchase tickets, go to www.snowmassrodeo.org. Survivors and family and friends will need to get their tickets at the gate.