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ASPEN — Like Aspen, Vail decided this wasn't the year to flirt with a $100 single-day lift ticket.
And Steamboat backed off a plan to jack its price up to $97.
Vail disclosed during the holidays that it is charging $97, same as last season. The Aspen Skiing Co. disclosed Dec. 19 that it would keep its peak season lift ticket price at $96.
Both resorts offer customers opportunities to purchase tickets at discounted rates. During the holidays, Aspen is selling a four-day adult lift ticket for $348, or $87 per day, for example. Vail is charging $356, or $89 per day for the four-day adult ticket.
The highest prices are paid for customers who must buy a single-day, walk-up rate.
Aspen Skiing Co. is adding a $5 refundable fee to lift-ticket prices this season. It went paperless, shifting to a ticket that can be scanned by its new radio-frequency gates.
Customers can keep the tickets and reuse them later this season — or in future seasons. Or they can turn them in and get the $5 refund.
The $5 fee is the same whether a single-day or multi-day ticket is purchased.
Aspen and Vail have traditionally had the highest lift-ticket prices, but this year Steamboat challenged them. There was a discrepancy in the information from Steamboat's reservations office and the resort's website. The site said single-, two-, three-, four- and five-day tickets were $97 per day during the holidays. However, a reservation agent said the $97 price was never implemented. Tickets are $95 instead.
Steamboat charged $91 last season.
Many resorts opted to keep their prices the same as last season at a time when shoppers, even the wealthy, are seeking bargains and discounts. While some people would argue a $96 or $97 lift ticket isn't necessarily a bargain, at least the prices didn't rise.
Telluride kept its peak lift ticket price at $95, same as last season. Stowe, Vt., is sticking to $89. Deer Valley, Utah, followed the Steamboat model and increase its price from $86 to $90.
scondon@aspentimes.com
And Steamboat backed off a plan to jack its price up to $97.
Vail disclosed during the holidays that it is charging $97, same as last season. The Aspen Skiing Co. disclosed Dec. 19 that it would keep its peak season lift ticket price at $96.
Both resorts offer customers opportunities to purchase tickets at discounted rates. During the holidays, Aspen is selling a four-day adult lift ticket for $348, or $87 per day, for example. Vail is charging $356, or $89 per day for the four-day adult ticket.
The highest prices are paid for customers who must buy a single-day, walk-up rate.
Aspen Skiing Co. is adding a $5 refundable fee to lift-ticket prices this season. It went paperless, shifting to a ticket that can be scanned by its new radio-frequency gates.
Customers can keep the tickets and reuse them later this season — or in future seasons. Or they can turn them in and get the $5 refund.
The $5 fee is the same whether a single-day or multi-day ticket is purchased.
Aspen and Vail have traditionally had the highest lift-ticket prices, but this year Steamboat challenged them. There was a discrepancy in the information from Steamboat's reservations office and the resort's website. The site said single-, two-, three-, four- and five-day tickets were $97 per day during the holidays. However, a reservation agent said the $97 price was never implemented. Tickets are $95 instead.
Steamboat charged $91 last season.
Many resorts opted to keep their prices the same as last season at a time when shoppers, even the wealthy, are seeking bargains and discounts. While some people would argue a $96 or $97 lift ticket isn't necessarily a bargain, at least the prices didn't rise.
Telluride kept its peak lift ticket price at $95, same as last season. Stowe, Vt., is sticking to $89. Deer Valley, Utah, followed the Steamboat model and increase its price from $86 to $90.
scondon@aspentimes.com
